Empower. Preserve. Educate.
SFW is dedicated to the conservation of Africa's most threatened species and empowering the next generation of conservation leaders. We believe if you’re on planet Earth, you have a role to play in combating our environmental crisis. By having your personal Mālama product at home, you are part of the journey to a more connected world with nature and directly contribute to wildlife protection.
Empower local communities with sustainable jobs
Saving some of the world's most endangered wildlife
Support local conservation projects and initiatives
Essential wildlife ranger training to increase safety
Biodiversity Preservation
We work in concert with other local conservation organizations like Rhino Revolution, Global Conservation Corps, Transfrontier Africa, and the Field Rangers Association of Southern Africa to collaborate on de-snaring missions, rhino dehornings, and scientific data collection.
Field Ranger Support
Wildlife rangers are some of the most undervalued frontline workers in the world. They lack funding, proper training, and equipment to do their jobs effectively. We aim to bridge these gaps by providing critical skills training, life-saving medical training, education, and equipment donations.
Community Empowerment
Communities are at the intersection of conservation problems and solutions. We contribute directly to education outreach projects that benefit local people who are most affected by conservation issues and often marginalized from decision-making. We aim to contribute towards generational change through economic alternatives to poaching, higher education, and career programs.
Nature Spirit Collection
Earth Collection
Delivery in 3-5 days
Personal customer service
Easy 30-day return
Sustainable packaging
The foundation of Mālama
At Mālama, we strive for a world where people and nature live in harmony once again. In today's fast-paced world, it's easy for anyone to feel lost occasionally. We know what it's like to lose touch with ourselves and forget the importance of our connection with nature.
That's where Mālama comes in. We inspire you to reconnect with yourself and nature while protecting wildlife with the help of our partner organizations. Our mission is not just about personal growth but also about giving back to nature.
We are one. We are nature. We are Mālama.